Black Friday Email for Small to Medium Ecommerce Businesses
The biggest sale of the year is near and as an ecommerce business owner this is the season you shouldn’t miss! On usual days you might be able to get returns of $50 dollar for every dollar you spend on email marketing but on Black Friday, the chances of getting higher returns is higher especially if you have a good marketing strategy for Blackfriday till cyber monday.
Although creating a high converting Black friday email can also be a headache and expesnsive especially if you want to releast atleast 5 to 6 emails for the whole black friday from Presaling to Sale extension!
But don’t worry we got you! we have crafted the best black friday email designs that is fully customizable for you which you’ll find at the end of this article.
In this blog, we did our research to guide you how to do you black friday email marketing whether you are using Klaviyo, mailchimp, or any other email marketing software.
Why should you do Black Friday Email Marketing?
Big Sales Potential
Black Friday is recognized for producing large sales, making it the most profitable day of the year for retailers. Email marketing is an effective strategy for driving traffic to your website or business, with targeted offers and promotions that boost conversions. In fact, you can increase sales significantly by capitalizing on the urgency of Black Friday.
Online Sopping Dominates
With the rise of e-commerce, more people are buying online this Black Friday. Email marketing enables you to capitalize on this transition, referring buyers to their online store with simplicity. Clear calls to action, limited-time deals, and seamless mobile experiences can help you attract the attention of a growing digital customer base.
High Customer Expectation
Customers expect businesses to provide exceptional offers and discounts on Black Friday. If you don’t launch email marketing at this time, you risk missing out on sales since competitors will flood inboxes with promotions. Well-crafted Black Friday emails help your brand meet these high expectations and remain competitive.
Capitalizingon FOMO(Fear of Missing Out)
Black Friday is all about urgency and limited-time bargains, which play on the customer’s fear of missing out. Email marketing, which includes countdown timers, early-bird deals, and flash sales, taps directly into this psychological reaction. Your emails might encourage quicker purchasing decisions by instilling a sense of scarcity.
Opportunity to Build Loyalty
Black Friday is not just about increasing sales; it is also an ideal chance to create loyalty. You can build stronger client ties by providing unique early access bargains or personalized offers to your existing email subscribers. Engaging clients during this peak season maintains your brand in their minds for future purchases, resulting in repeat business and long-term loyalty.
Data Collection for Future Campaigns
The significant traffic and contact on Black Friday provide an excellent opportunity to collect useful information about client preferences and behavior. Businesses may enhance their future marketing tactics by tracking clicks, opens, and purchase history via email marketing campaigns. This data can be utilized to segment audiences for targeted advertisements, resulting in higher conversion rates throughout the year.
When to send Black Friday emails?
You can catch attention, drive traffic, and boost conversions throughout the shopping season by properly scheduling your emails—from pre-Black Friday teasers to last-minute Cyber Monday deals. Here’s how to create an efficient email campaign that will help your company stand out and capitalize on the peak shopping season.
1. Pre-Black Friday (1-2 Weeks Before)
Start with a teaser campaign to build excitement and inform customers about the upcoming sales.
Subject Ideas: “Get Ready for Our Biggest Sale of the Year!” or “Exclusive Sneak Peek: Black Friday Deals Coming Soon!”
Content: Tease your upcoming offers, hint at special deals, and create urgency with countdown timers. Consider offering early-bird deals to loyal customers or subscribers.
Timing: Send these teasers about 7-10 days before Black Friday to spark interest.
2. Black Friday 3-Day Sales
Day 1: Black Friday (Morning & Afternoon)
Kick off the sales with bold messaging to capture attention.
Subject Ideas: “It’s Here! Black Friday Deals Have Landed!” or “Shop Now: Our Biggest Black Friday Sale!”
Content: Highlight your top deals and create urgency. Use strong CTAs like “Shop Now” or “Don’t Miss Out!” Include eye-catching visuals, countdown timers, and emphasize limited-stock items.
Timing: Early morning (around 6-8 AM) to capitalize on early-bird shoppers. Send a follow-up in the afternoon (12-2 PM) to catch those still considering.
Day 2: Black Friday Weekend (Saturday)
Continue the momentum with an exclusive weekend extension or offer.
Subject Ideas: “Missed Black Friday? Our Deals Continue!” or “Exclusive Weekend Discounts: Don’t Miss Out!”
Content: Highlight ongoing deals or introduce new offers to encourage more purchases. You could also offer free shipping or additional discounts for the weekend only.
Timing: Send an email around 9-11 AM to remind customers that the deals are still live.
Day 3: Black Friday Weekend (Sunday)
Make the final push with a “Last Chance” email for weekend shoppers.
Subject Ideas: “Final Hours! Black Friday Weekend Sale Ends Tonight!” or “Last Chance: Grab These Deals Before They’re Gone!”
Content: Use urgency-focused messaging, reminding customers that the sale ends soon. Include countdown timers and highlight any remaining exclusive deals.
Timing: Send this email in the evening (around 6-8 PM) to catch last-minute shoppers.
3. Cyber Monday (Morning & Afternoon)
Follow up with new deals or extended sales for Cyber Monday.
Subject Ideas: “Cyber Monday Deals Just Dropped!” or “Cyber Monday: Even More Savings!”
Content: Offer new, exclusive deals for Cyber Monday or extend your best Black Friday offers. Make it clear that these deals are time-sensitive and will expire at the end of the day.
Timing: Send an email early in the morning (6-8 AM) to capitalize on the start of Cyber Monday. Follow up with another email in the afternoon (12-2 PM) to create urgency for those who haven’t purchased yet.
Access Black Friday Email Templates Designs
Enhance your email marketing efforts with our Black Friday Email Template. These templates offer modern design, adaptable themes, and customizable elements to produce effective emails that drive conversions. Ideal for brands, small businesses, and content creators seeking to boost engagement for pre-sales, sales events, and Cyber Monday promotions.
Containing dynamic layouts featuring product highlights, exclusive offers, client testimonials, and VIP segments, this bundle is crafted for easy customization in Canva, streamlining your email marketing for maximum impact with minimal effort.
What You’ll Get:
You will receive 6 Full Email Templates if you purchase them on etsy
1 Pre-Sale Email: Build excitement before your sale starts by offering exclusive sneak peeks or early access to VIP customers.
4 Sales Day Emails: Perfect for running a sale event, these templates help you highlight deals, promote bestsellers, and engage customers with limited-time offers.
1 Cyber Monday Email: Boost conversions on Cyber Monday with attention-grabbing layouts designed to drive sales during this high-traffic shopping event.
Email Elements include:
Bestsellers, Exclusive Deals, VIP Section, Sneak Peeks, Customer Reviews, FAQs, and more!
1. Blue Winter Color Black Friday Email Design-Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
2. Beige Nude Black Friday Email Design – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
3. Bold Red Black Friday Email Design – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
4. Soft Yellow and Blue Black Friday Email Summer Vibe – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
5. Classic Black Friday Email – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
6. Retro Orange Black Friday Email – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
7. Retro Pink Blue Black Friday Email – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
8. Maroon Black Friday Email – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
9. Grey and Green Black Friday Email – Customizable
This fully customizable Black Friday email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
Access All Emails
If you’re looking for the best deal, access all our customized Black Friday email templates in one bundle at a discounted price. Get fully editable designs that you can personalize with your brand’s colors, fonts, and images—everything you need to run a successful campaign, all at a fraction of the cost!
Leave a comment: