Best Branding and Logo Books
Welcome to the captivating world of branding and logo design, where the art of visual storytelling meets the science of leaving a lasting impression.
From the history of timeless logos to the strategic thinking that supports successful branding, these books offer a comprehensive picture of the complex dance between design and customer perception.
If you want to learn more about the complexities of this creative discipline, there’s no better place to start than by reading some of the best books on branding and logo design.
List of Best Branding and Logo Books
Logos that Last: How to Create Iconic Visual Branding
Get yourself into the world of timeless visual branding with “Logos That Last,” a comprehensive guide by award-winning graphic designer Allan Peters. Drawing on two decades of experience, Peters shares insights, innovative tools, and inspiration for designers and brand strategists at any level.
Explore Peters’ unique creative process, honed through designing logos for top brands and personal projects. Learn how to foster strong client relationships, maintain consistency, and enhance productivity. The guide also features detailed case studies, offering a behind-the-scenes look at the evolution of logos from concept to completion.
Price:
$40.00
Specifications:
Publisher: Rockport Publishers (November 7, 2023)
Language: English
Hardcover: 208 pages
ISBN-10: 0760383170
ISBN-13: 978-0760383179
Item Weight: 2.25 pounds
Dimensions: 8.7 x 0.8 x 10.1 inches
Best Sellers Rank: #31,626 in Books
Logo Modernism Hardcover
Logo Modernism serves as an invaluable resource for graphic designers, advertisers, and branding specialists, offering a deep dive into the social, cultural, and corporate history influenced by the persuasive power of image and form. The publication is organized into three design-oriented chapters: Geometric, Effect, and Typographic.
Authored by Müller, the book delves into how modernist attitudes shaped corporate identity, showcasing logos from various sectors, including media, retail, airlines, and art galleries.
Price:
$80.00
Specifications:
Publisher: Taschen America Llc; Multilingual edition (November 8, 2015)
Language: Multilingual
Hardcover: 432 pages
ISBN-10: 3836545306
ISBN-13: 978-3836545303
Item Weight: 7.91 pounds
Dimensions: 10.08 x 1.85 x 15.12 inches
Best Sellers Rank: #39,069 in Books
Made by James: The Honest Guide to Creativity and Logo Design
Indulge into James’s innovative and proven creative process, from conceptualization and sketches to final design. With hundreds of logos for top brands under his belt, James provides valuable insights on crafting outstanding logos, refining your creative process, and fostering strong client relationships. His hands-on approach includes word mapping, rapid prototyping, and sketching ideas on paper, revealing the art of creating memorable logos.
In “Made by James,” you’ll not only learn essential design techniques but also gain insights into the seldom-discussed business aspects of design. Discover how to become a visual storyteller, engage clients effectively, and embrace failures as valuable learning experiences.
Price:
$40.00
Specifications:
Publisher: Rockport Publishers (January 25, 2022)
Language: English
Hardcover: 224 pages
ISBN-10: 0760371490
ISBN-13: 978-0760371497
Item Weight: 2.32 pounds
Dimensions: 8.75 x 0.75 x 10.25 inches
Best Sellers Rank: #50,489 in Books
Branding: In Five and a Half Steps
In “Branding,” Michael Johnson, a leading graphic designer and brand consultant, presents a comprehensive step-by-step visual guide to crafting successful brands.
Johnson’s case studies unravel the intricate process of identifying the right question, the missing gap in the market, as the starting point for birthing a brand. He explores hidden elements crucial to brand success, from crafting compelling straplines that provide narratives to employing typography that harmonizes design and language.
Price:
$50.00
Specifications:
Publisher: Thames & Hudson; Illustrated edition (November 15, 2016)
Language: English
Hardcover: 320 pages
ISBN-10: 0500518963
ISBN-13: 978-0500518960
Item Weight: 3.12 pounds
Dimensions: 8.6 x 1.4 x 10 inches
Best Sellers Rank: #37,070 in Books
Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
As a graphic designer, mastering the skill of logo design is paramount. Principles of Logo Design offers a comprehensive guide, drawing inspiration from classic design principles and sharing the author’s expertise gained from popular online classes. The book empowers designers to conceive, develop, and create logos that not only captivate the eye but also resonate as timeless representations of brands.
Discover the art of crafting simple, powerful, and enduring logos with the acclaimed guide, Principles of Logo Design. Authored by award-winning logo designer George Bokhua.
Price:
$40.00
Specifications:
Publisher: Rockport Publishers (August 2, 2022)
Language: English
Hardcover: 224 pages
ISBN-10: 0760376514
ISBN-13: 978-0760376515
Item Weight: 1.96 pounds
Dimensions: 7.75 x 1.05 x 9.9 inches
Best Sellers Rank: #73,158 in Books
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Authored by the design and branding expert Catharine Slade–Brooking, the book covers key activities in brand identity creation, such as defining the audience, analyzing competitors, naming brands, logo design, and client presentations.
With exercises and examples, the book explores the creative aspects of the branding process, including mood boards, rebranding, and launching new brand identities. Rich case studies from diverse industries, including digital media, fashion, advertising, and retail, provide real-world applications of branding principles. The content is supported by images of professional design concepts, brand case studies, and flowcharts illustrating step-by-step methodologies.
Price:
$29.99
Specifications:
Publisher: Laurence King Publishing (January 26, 2016)
Language: English
Paperback: 160 pages
ISBN-10: 1780675623
ISBN-13: 978-1780675626
Item Weight: 1.06 pounds
Dimensions: 7.75 x 0.5 x 9.25 inches
Best Sellers Rank: #57,902 in Books
Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
Inside “Logo Design Love,” you’ll gain insights into best practices for extending a logo into a comprehensive brand identity system. Discover why some logos are more impactful than others, and learn the art of creating your own iconic designs. Airey also delves into what sets exceptional designers apart, offering 31 practical design tips to help you create enduring logos.
Price:
$39.99
Specifications:
Publisher: Peachpit Press; 2nd edition (August 20, 2014)
Language: English
Paperback: 240 pages
ISBN-10: 0321985206
ISBN-13: 978-0321985200
Item Weight: 2.31 pounds
Dimensions: 7 x 0.43 x 8.9 inches
Best Sellers Rank: #81,485 in Books
Identity Designed: The Definitive Guide to Visual Branding
Identity Designed by David Airey is the quintessential guide for students of design, independent designers, and entrepreneurs looking to elevate their grasp of effective design in business. Authored by the best-selling writer and renowned designer, this book formalizes the process and benefits of brand identity design, offering insight into a plethora of high-caliber projects from the world’s most talented design studios.
Each identity case study is accompanied by a recap of key points, offering valuable insights into successful design processes. Featuring projects from leading studios such as Lantern, Base, Pharus, and many more, “Identity Designed” is a must-have resource for designers and entrepreneurs alike. Enhance your work and business acumen with a deeper understanding of how good design translates to good business.
Price:
$45.00
Specifications:
Publisher: Rockport Publishers (January 22, 2019)
Language: English
Hardcover: 288 pages
ISBN-10: 1631595946
ISBN-13: 978-1631595943
Item Weight: 2.8 pounds
Dimensions: 8.75 x 1 x 10.25 inches
Best Sellers Rank: #131,708 in Books
Logo Design Fundamentals: An Introduction & Workbook for Beginners Including Logo Design Principles, Tips, Ideas, Branding, Practice Projects and More!
The comprehensive book “Logo Design Fundamentals” is tailored for both aspiring and seasoned logo designers, offering a concise and easy-to-digest exploration of fundamental principles and ideas. Whether you’re looking to enhance your existing skills or just starting your journey, this book covers everything from font and shape psychology to the various types of logo design and common pitfalls to avoid.
The bonus workbook with practice projects adds a hands-on element for readers to apply their newfound knowledge. The inclusion of a logo design questionnaire, mock client briefs, and an Adobe Illustrator Guide offers practical tools for aspiring designers. Overall, it is a well-rounded guide crafted by an experienced professional in the field.
Price:
$24.95
Specifications:
Publisher: KT Design, LLC (May 18, 2023)
Language: English
Paperback: 76 pages
ISBN-10: 173782065X
ISBN-13: 978-1737820659
Item Weight: 9 ounces
Dimensions: 8.5 x 0.18 x 11 inches
Best Sellers Rank: #249,670 in Books
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Volume 6) (Rockport Universal, 6)
Universal Principles of Branding” is a comprehensive guide featuring 100 critical concepts, theories, and guidelines essential for defining, building, and delivering effective brands in today’s dynamic landscape. Richly illustrated and user-friendly, this reference pairs concise one-page explanations of each principle with visual examples on the facing page, providing insights for making informed branding decisions.
With topics ranging from authentic branding to social responsibility and beyond, this guide is a valuable resource for designers, architects, engineers, students, and anyone seeking to expand their knowledge of branding. The Rockport Universal series continues to provide authoritative information and inspiring visual examples on multidisciplinary subjects, enriching the understanding of design.
Price:
$40.00
Specifications:
Publisher: Rockport Publishers (November 14, 2023)
Language: English
Hardcover: 216 pages
ISBN-10: 0760378207
ISBN-13: 978-0760378205
Item Weight: 2.31 pounds
Dimensions: 8.61 x 0.56 x 10.27 inches
Best Sellers Rank: #234,289 in Books
Conclusion
The best branding and logo books serve as companions on a journey where creativity meets strategy, offering a wealth of knowledge that transcends trends and stands the test of time.
These books not only unravel the principles of effective branding but also inspire you to think beyond aesthetics. Ultimately, the beauty of these books lies not only in the theories they explore but also in the practical wisdom they impart.
So, grab a copy, absorb the wisdom within, and go on a transformative expedition into the world of branding that goes beyond the visual, resonating with the very soul of your audience.
