Christmas Email for Small to Medium Ecommerce Businesses
Christmas is coming and you know what it means? It’s a season for giving and it is one of the things people look forward to: giving and receiving gifts. This is also one of the most exciting times for businesses and is the perfect time for them to capitalize and take advantage of this season.
If you’re an e-commerce store, this is your chance to take advantage of doing email marketing as people now have the habit of buying gifts online rather than going to the actual store.
According to NRF, online holiday sales in 2024 are projected to grow at 8%-9% year over year. The best way for a business like you to capitalize on it is to start planning your Christmas email campaigns as early as now, however, if you do not have any ideas, we’ve got your back.
For this article, we did our research to guide you on how to do your Christmas email campaign, and by the end of this article, you will find the Christmas emails we crafted that might be helpful for you.
Why should you do Christmas Email Marketing?
Increased customer engagement
Sending out engaging Christmas emails to customers, especially personalized ones can capture your customer’s attention and will encourage them to take action and buy your products.
Budget Friendly
Email marketing is considered one of the most effective marketing strategies as it can reach a large number of customers easily and it doesn’t require a big budget to do so. In fact, most people read emails everyday than scanning through social media. To be able to maximize sales, creating an effective personalized email that captures readers this holiday season, and offering discounts or freebies is important.
Improve Post-Holiday Sales
The holiday season does not end with Christmas. People celebrate holidays until the new year so it is better to maximize and extend your email campaigns up until the new year.
Sending out emails with an attention-grabbing subject line will definitely help you increase the open rates of your email and stay connected with your customers which will result in boosting your sales.
Build Customer Loyalty
Customers typically stay loyal as long as they are receiving good service and of course good deals and benefits. Providing customers with personalized emails and early access to exclusive deals will encourage them to repurchase products or services and foster long-term relationships
Boosting Cart Recovery
Months before Christmas people are already thinking about what gifts should they buy for themselves or loved ones, in that case, people may add products to their carts waiting before Christmas to buy them or waiting for the best deals.
Sending out personalized emails to your customers notifying them that the products on their carts are discounted for a limited time will give a sense of urgency for the reader to buy it, improving cart recovery and boosting sales.
Introduce New or Seasonal Products
The number of people who shop during the holiday season is a lot more than on normal days, so introducing a new product will actually build excitement for customers. Use creative subject lines such as “Introducing our New Collection – get it for a limited time only” to give them a sense of urgency to buy, include Christmas design on your email, freebies, discounts, and other promos.
When to send Christmas Emails?
It’s important to plan ahead for your Christmas campaign since Christmas is the season where a lot of people want to spend. A well-planned, timely, and well-executed email campaign from pre-Christmas, Christmas day, and up to New Year can help you boost engagement, customer loyalty, and sales. Here’s how you can create an effective email campaign during the holiday season:
1. Pre-Christmas
This is the best time to start your Christmas campaign and tease your customers about the upcoming Christmas sale.
Subject ideas: “Announcement: Christmas Pre-Sale Starts Today!” or “Early Access to Christmas is here – Limited Time only!.
Content: Create a FOMO for early access to products by including sneak peaks, and VIP section on your email. Create urgency by offering them discounts for a limited time only.
Timing: Send these emails 2 weeks before Christmas to build customers’ excitement.
2. Christmas day
This is where a lot of customers are last-minute shopping to buy gifts.
Subject ideas: “Last Chance to Save – Christmas Day Flash Sale Ends at Midnight!” or “Celebrate Christmas with these Big Discounts!”.
Content: Include an ultimate guide gift in your email, flash sales, and vouchers to increase sales.
Timing: at Midnight for last-minute shoppers or early in the afternoon when people are not too busy.
3. Post-Christmas
The holiday does not end with Christmas; people will still be on a shopping spree up to these days looking for the best deals, so keep sending emails.
Day 1: Extended Christmas Sale (December 26)
Subject ideas: “It’s Not Over Yet—Extended Christmas Deals Inside” or “One More Day To Save—Christmas Sale Extended.”
Content: Offer flash deals and highlight top products on Christmas. Use statements like “Today Only” or “Don’t Miss Out” to create a sense of urgency and FOMO.
Timing: The best time to send it is early in the morning to capture early shoppers, and remember to send additional emails to urge them to buy.
Day 2: 2 Days before year-end Sale (December 29)
Subject ideas: “Only 2 days left—Shop Deals before they’re Gone” or “Countdown is on: 2 days left for Big Savings.”
Content: Include customer reviews together with the top-rated products to encourage people to buy. Offer them limited-time deals and discounts that will end at midnight.
Timing: Late afternoon or early evening after people are done with their jobs or responsibilities.
Day 3: Year-end Sale (December 31)
Subject ideas: “Last Day to Save Big this Year! ” or “It’s Now or Never—Shop and Save.”
Content: Create an urgency by including a countdown in your email. Include a section of products that are essential for the new year.
Timing: The best time to send is early in the morning, and a follow-up email in the early evening to remind them again about the sale.
4. New Year
Subject ideas: “Goodbye 2024, Hello New Deals” or “New Year, New Deals – Start the year with Big Saving”
Content: Launch your new products or collections and offer them at discounted prices for a limited time only. Provide free shipping fees, gift cards, or vouchers to thank them.
Timing: The best time to send is late morning or early afternoon when people are chilling.
Access Black Friday Email Templates Designs
Enhance your email marketing efforts with our Christmas Email Template. These templates offer modern design, adaptable themes, and customizable elements to produce effective emails that drive conversions. Ideal for brands, small businesses, and content creators seeking to boost engagement for pre-sales, sales events, and Cyber Monday promotions.
Containing dynamic layouts featuring product highlights, exclusive offers, client testimonials, and VIP segments, this bundle is crafted for easy customization in Canva, streamlining your email marketing for maximum impact with minimal effort.
What You’ll Get:
1 Christmas Pre-Sale Email: Build excitement with exclusive sneak peeks or early access for VIP customers before your sale begins.
1 Christmas Day Email: Engage customers with festive deals and holiday cheer to maximize conversions on Christmas Day.
1 Extended Christmas Sale Email: Continue the holiday momentum with an extended sale campaign.
1 Email for 2 Days Before Year-End Sale (December 30): Prepare your audience for year-end promotions.
1 Last Day of the Year 2024 Email (December 31): Capture last-minute shoppers and close the year strong.
1 New Year’s Day Email: Start the new year with eye-catching promotions designed to drive sales on the first day of the year.
Email Elements include:
Bestsellers, Exclusive Deals, VIP Section, Sneak Peeks, Customer Reviews, FAQs, and more!
1. Soft Green and Red Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
2. Red Soft Pink Green Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
3. Beige Gold Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
4. Soft Pink Green Tones Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
5. Cool Blue Green Hues Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
6. Pastel Blue Green Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
7. Warm Orange Gray Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
8. Light pink Yellow Green Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
9. Playful Pink Mint Green Christmas Email Design – Customizable
This fully customizable Christmas email template allows you to easily adjust colors, images, and fonts to match your brand. Designed in Canva, it offers flexibility to create a unique, on-brand email that resonates with your audience and boosts sales.
Access All Emails
If you’re looking for the best deal, access all our customized Christmas email templates in one bundle at a discounted price. Get fully editable designs that you can personalize with your brand’s colors, fonts, and images—everything you need to run a successful campaign, all at a fraction of the cost!
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